This edition is brought to you by Athyna

Good morning to all new and old readers! Here is your Saturday edition of Faster Than Normal, exploring the stories, ideas, and frameworks of the world’s most prolific people and companies—and how you can apply them to build businesses, wealth, and the most important asset of all: yourself. 

Today we’ve got a guest post from Bill Kerr the founder and CEO of Athyna, and author of Open Source CEO. I am a proud partner of Athyna after seeing first-hand their ability to source a diverse set of roles quickly.

They hire the best sales, marketing, product and engineering talent, all at up to 80% less than hiring locally. Incredible talent, matched with AI-precision, at lightning speed.

Today, Bill is breaking down the ultimate guide to finding and attracting top international talent. More companies are hiring globally to access a bigger talent pool, cut costs without sacrificing quality, and build stronger, more diverse teams. If you’re a founder, leader, or operator, you’ll want to hear how to make global hiring work for you.

Cheers,
Alex

P.S. Send me feedback on how we can improve. We want to be worthy of your time. I respond to every email.

How to Discover and Attract Top International Talent

In a world where talent knows no borders, businesses that tap into the global workforce gain an undeniable edge.

The rise of remote work and advancements in collaboration tools have made hiring internationally more accessible than ever. Yet, discovering and attracting top international talent requires a thoughtful, strategic approach.

At Athyna, we’ve spent years connecting businesses with elite global professionals, so we know what works and what doesn’t. Here’s your ultimate guide to building a global team that thrives and drives your company’s success.

Why Go Global?

1. Access to a Broader Talent Pool

Instead of competing for local candidates, going global gives you access to professionals with diverse skill sets, fresh perspectives, and the expertise you need. Regions like Latin America, Southeast Asia, and Eastern Europe are teeming with highly skilled professionals eager to work with international companies.

2. Cost-Efficiency Without Compromise

Hiring globally often allows you to optimize your budget without sacrificing quality. For instance, professionals in emerging markets can deliver exceptional work at competitive rates due to differences in living costs, enabling you to reinvest savings into other areas of growth.

3. 24/7 Productivity

With distributed teams spanning time zones, your business can run like clockwork. While one team finishes their workday, another picks up the baton, ensuring projects move forward seamlessly.

How to Discover Top International Talent

1. Define the Role Clearly

Before you even begin your search, get crystal clear on what you’re looking for. A well-crafted job description attracts the right candidates and filters out those who don’t fit.

2. Optimize Your Employer Brand

Your employer brand is your biggest magnet for global talent. Top candidates want to work for companies that align with their values and offer purpose, inclusivity, and growth opportunities.

• Showcase Your Mission and Values: Be transparent about your company’s purpose, values, and what makes your culture unique.

• Highlight Flexibility: For many top professionals, flexibility is non-negotiable. A strong emphasis on remote or hybrid work models can make your company irresistible.

• Leverage Social Proof: Share employee testimonials and highlight team successes on platforms like LinkedIn and your careers page.

3. Partner with Experts

Navigating international hiring can be tricky, especially when dealing with sourcing and vetting top candidates. That’s where global hiring platforms like Athyna come in.

• What We Do: At Athyna, we specialize in sourcing, vetting, and onboarding top talent from South America, Africa, and Southeast Asia. Our AI-powered matching system ensures you’re connected with candidates who align with your needs in as little as five days.

4. Competitive Compensation and Benefits

Global candidates evaluate job offers holistically. Offering competitive salaries, growth opportunities, and unique benefits—like flexible work hours and professional development stipends—can help you stand out.

5. Streamline the Candidate's Experience

A clunky or prolonged hiring process can lose you top talent. Streamline your interviews, keep candidates informed, and offer a seamless onboarding experience.

• Pro Tip: Use tools like Notion and Slack to make onboarding easy and engaging. Clear communication and a structured introduction set the stage for a strong relationship.

6. Emphasize Inclusivity and Diversity

Building a diverse, inclusive team is a win-win for businesses and employees. Candidates are drawn to organizations that prioritize equity and celebrate different perspectives.

Athyna: Simplifying Global Recruitment

At Athyna, we make global hiring simple, fast, and effective. Whether you’re looking for a software developer in Argentina, a creative designer in the Philippines, or an operations specialist in South Africa, we’ve got you covered.

Here’s how we can help:

• AI-Driven Talent Matching: We find the perfect fit for your team in just five days.

• End-to-End Support: From sourcing to onboarding, we handle it all, ensuring compliance every step of the way.

• Cost-Effective Solutions: Build your dream team at up to 70% lower costs without compromising quality.

Final Thoughts

Expanding your talent search beyond borders isn’t just a hiring strategy—it’s a competitive advantage.

By embracing global talent, you gain access to unparalleled expertise, cost-efficiency, and innovation that can elevate your business to new heights.

Ready to discover your next superstar hire?

Let Athyna help you build your dream team today.

That’s all for today, folks. As always, please give me your feedback. Which section is your favourite? What do you want to see more or less of? Other suggestions? Please let me know.

Have a wonderful rest of week, all.

Recommendation Zone

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Athyna is a service that quickly (<5 days!) finds remote employees across 150+ countries for you or your team. They cover roles from sales and marketing to creative and product, and have worked with companies like Facebook, Zoom, Uber, Microsoft, Salesforce, and Amazon.

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If you’re in the market for talent, visit their website to explore options and cover all your hiring needs.

Why Faster Than Normal? Our mission is to be a friend to the ambitious, a mentor to the becoming, and a partner to the bold. We achieve this by sharing the stories, ideas, and frameworks of the world's most prolific people and companies—and how you can apply them to build businesses, wealth, and the most important asset of all: yourself.

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