Mere Exposure Effect, Practice for Progress & More

Good Morning. Welcome to all the new readers of Faster Than Normal who have joined us since last week!

Here’s what we’ll cover today:

Mental Model: Mere Exposure Effect.

Insight: Practice for Progress.

Quote: Pragmatic Idealism Blend.

Question: Risk-Reward Balance.

Poem: The Journey.

Cheers,
Alex

Hire remote employees with confidence

Two years ago, I hired an offshore assistant , and it’s been one of the best decisions I’ve made. From marketing to customer support, it’s helped streamline work and boost productivity.

Athyna is a service that finds top remote employees in <5 days in Latam, Africa, and Sth East Asia. They cover roles in finance, creative, engineering, and product, sourcing top talent from companies like Google, AWS, Microsoft, and more.

If you’re in the market for talent, visit their website to explore options and cover all your hiring needs.

| Mental Model

Mere Exposure Effect

The tendency to develop a preference for things merely because we're familiar with them.

Critical in decision-making; when deciding between alternatives, we shouldn't choose the familiar option, we should choose the best option based on its effectiveness.

| Insight

Practice makes progress, not perfection.

Challenge: Reflect on a skill you've been working on and write about the progress you've made over time.

Example: Learning to play a musical instrument, improving public speaking, or developing leadership skills.

| Quote

Lee Kuan Yew, founding father of modern Singapore, on the importance of pragmatism:

"What's practical and pragmatic can be made to look idealistic."

| Question

Reflect on a recent decision that didn't turn out as expected. What can this outcome teach you about balancing risk and reward in future decisions?

A Poem I Enjoyed

"The Journey" by Rainer Maria Rilke

Embrace the unknown with open arms,

The journey's just begun,

Through trials and tribulations,

Resilient, we become.

Have a wonderful Wednesday, all.

Until next time,

Alex

| P.S. — My Weekly Picks

Whenever you're ready, there are other 4 ways I can help you:

(1) Newsletter Mastery: Learn how to start, scale, and monetise a 5-figure subscriber newsletter (while working full-time). Access everything I've used to grow two Newsletters to 50k+ subscribers in 18 months.

(2) The Sovereign Creator: Learn how to grow a 6-figure audience (without leaving your day job). Access everything I've used to grow from zero to 610k followers in 18 months.

(3) The Master Delegator: Learn how to hire, onboard, and ramp a virtual assistant that will save you 15+ hours per week as a content creator, founder, leader, or investor.

(4) Partner with Faster Than Normal to reach an audience of 70,000 people.

“*” indicates sponsored or affiliate content.